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In the evolving world of digital assets, few figures are driving corporate conversation quite like Matt Cole, the CEO of Strive Asset Management. Known for his unapologetic advocacy of Bitcoin and a staunch commitment to what he calls “apolitical excellence,” Cole has made it his mission to challenge corporate giants to consider Bitcoin as a strategic reserve asset. After influencing GameStop’s decision to adopt Bitcoin earlier this year, his latest target is none other than Intuit—the financial software giant behind household names like TurboTax, QuickBooks, and Mailchimp.

At the center of this new campaign is an incident that went largely unnoticed outside the crypto community: Mailchimp, a subsidiary of Intuit, temporarily suspended the account of a student-run Bitcoin club. The Trojan Bitcoin Club at the University of Southern California had its account deactivated for sending email content that included discussions on Bitcoin. Though the decision was later reversed following a wave of backlash, Cole seized the moment to issue a public and forceful critique.

In an open letter to Intuit’s leadership, Cole didn’t mince words. He accused the company of implementing “censorship policies” and displaying an “anti-Bitcoin bias” that, if left unchecked, could alienate shareholders and consumers alike. He described these policies as ideologically driven rather than risk-based, arguing that such behavior compromises fiduciary responsibility in favor of political positioning.

Platform Policies or Political Agendas?

Cole’s argument is not merely about a student group’s access to email tools—it’s about the broader implications of digital censorship. According to his letter, Mailchimp’s Acceptable Use Policy has been selectively enforced, often targeting Bitcoin-related groups, developers, and educators. Cole believes this pattern of deplatforming suggests a political motive that conflicts with the foundational principles of financial freedom and open innovation.

More importantly, he warned that this kind of policy stance could expose Intuit to regulatory scrutiny. The U.S. Federal Trade Commission has already begun investigating cases of platform discrimination, and Intuit’s involvement in a high-profile deactivation incident puts it squarely in the spotlight.

This is where Cole’s argument deepens. For him, the issue isn’t just reputational—it’s strategic. At a time when artificial intelligence is poised to disrupt entire industries, including financial software, Cole argues that Bitcoin can act as both a technological hedge and a financial anchor.

Bitcoin as a Strategic Defense

Strive’s proposal isn’t limited to policy reforms. Cole went a step further by encouraging Intuit to allocate a portion of its treasury to Bitcoin, framing it as a proactive defense against technological and macroeconomic threats. He emphasized that a Bitcoin reserve can serve multiple purposes: it’s a hedge against inflation, a shield against currency debasement, and a signal of forward-thinking leadership in a digitally transforming economy.

Cole pointed out that Intuit’s core services—such as QuickBooks, Mint, and TurboTax—are vulnerable to the rising tide of decentralized finance (DeFi) and AI-powered fintech disruptors. In such a climate, holding a decentralized, finite asset like Bitcoin could enhance the company’s resilience and attract tech-savvy investors who value financial innovation.

This is not uncharted territory for Strive. Earlier this year, Cole sent a similar letter to GameStop, which subsequently embraced Bitcoin and raised $1.5 billion via convertible notes. The move was hailed as a landmark moment in corporate treasury strategy and validated Cole’s broader thesis: Bitcoin is no longer a fringe investment—it’s a mainstream asset class for corporations with vision.

Shareholder Power and Fiduciary Duty

Perhaps the most compelling part of Cole’s message is its fiduciary framing. He writes not just as a thought leader in the crypto space, but as a representative of shareholders. His position is clear: prioritizing ideological or political values over shareholder returns is unacceptable in today’s environment.

That message resonates with a growing number of investors who are skeptical of what they see as mission drift in corporate governance. Cole’s call to action is a reminder that public companies have a legal and ethical obligation to pursue strategies that maximize shareholder value, not push political agendas.

In Cole’s words, financial institutions must now ask themselves a critical question: Are they positioning themselves for long-term resilience in a world of economic uncertainty and rapid innovation? Or are they clinging to outdated models that suppress emerging technologies and alienate forward-thinking stakeholders?

What This Means for Corporate America

Intuit now stands at a crossroads. Will it maintain the status quo—risking reputational damage, regulatory pressure, and missed opportunities—or will it follow GameStop’s example and take proactive steps to align its treasury strategy with 21st-century dynamics?

The growing influence of asset managers like Strive suggests that corporate inertia is no longer safe. The pressure to adapt is real—and Bitcoin is fast becoming the litmus test for whether companies are ready to embrace the future or resist it.

💡 FortacoFinoy Insight: A Lesson in Bold Strategy

At FortacoFinoy, we understand the power of strategic diversification and forward-thinking investment. What Matt Cole is advocating for mirrors much of our own philosophy: that Bitcoin, blockchain, and decentralized finance are no longer just speculative assets—they’re pillars of a new financial future.

While Intuit grapples with digital policy and treasury realignment, we’ve already integrated AI, blockchain security, and smart portfolio diversification into our growth strategy. This is why FortacoFinoy continues to attract top-tier investors from over 100 countries.

Let this serve as a reminder to all our investors: When the world hesitates, FortacoFinoy moves. That’s how legacies are built—through fearless adaptation and strategic precision